Rosa Regale Campaign

/ Project

Art direction

Branding

Illustration

Packaging

Working on this campaign was awesome. Rosa Regale stands out as a truly unique brand, inspiring my creative director and me to coin the phrase "Forget the Ordinary." Our goal was to spotlight the distinctiveness of the brand, emphasizing its soft, sweet, and slightly sparkling character.

Brief

To highlight the uniqueness and special nature of Rosa Regale wine. We aim to position it as the ideal choice for those special moments in life – from intimate celebrations to grand occasions. This campaign will reinforce Rosa Regale’s identity as a luxurious and extraordinary wine that turns any moment into a memorable experience.

Solutions

Celebrate Uniqueness: Rosa Regale is for those who cherish the extraordinary in life, offering a wine experience that is as unique as the occasions it celebrates.

Luxury in Every Sip: Emphasize the luxurious quality and Italian heritage of Rosa Regale, making it the perfect choice for special moments.

Versatile Elegance: Highlight Rosa Regale’s versatility – perfect for pairing with a variety of foods, enjoying on its own, or gifting.