Placido Rebranding

/ Project

Art direction

Branding

Illustration

Packaging

The rebranding of Placido Wine was a meticulous process that revitalized the brand, infusing it with modern elegance and luxury. By balancing heritage with contemporary design elements, Placido now stands out as a symbol of sophisticated indulgence, ready to capture the attention of today’s discerning wine enthusiasts.

Brief

Placido Wine seeks to undergo a comprehensive rebranding to transition from its current outdated image to a fresh, modern, and luxurious identity. This rebranding effort aims to enhance Placido’s market presence and attract a new generation of wine enthusiasts while maintaining the loyalty of its existing customer base.

Solutions

Timeless Heritage Meets Modern Luxury: Placido blends its rich tradition with a refreshed, contemporary look that appeals to modern tastes.

Sophistication in Every Detail: From the wine’s exquisite flavor to its luxurious packaging, Placido offers an elevated experience.

Elegance for Every Occasion: Placido’s refined new design makes it the perfect choice for both everyday enjoyment and special celebrations.