Flocktails emerged as a brand born from the ground up. I conceptualized and designed the label, incorporating a flamingo to pay homage to the "Flock" in Flocktails. Crafting the ad campaigns was a blast, with countless puns centered around the word "Flock" adding a playful twist. Our debut campaign, "New Kids on the Flock," introduced our product to fresh faces. The brand soared, selling over 40,000 cans and becoming a resounding success.
