Vide Rebranding

/ Project

Art direction

Branding

Illustration

Packaging

Introducing Vide's new packaging: sleek, modern, and bursting with vibrant colors. Designed to pop off the shelf and captivate consumers at first glance, it's the perfect blend of contemporary elegance and eye-catching appeal. Elevate your brand with Vide – where sophistication meets dynamism.

Brief

We aim to refresh the packaging design of our Vodka Soda brand. The current design is modern and sleek, and we want to maintain this aesthetic while introducing vibrant colors to make the product more eye-catching on the shelves. The goal is to create a distinctive and appealing look that attracts both existing customers and new ones, highlighting the premium quality and refreshing nature of our beverage.

Solutions

• Incorporate minimalistic yet impactful graphics that evoke the essence of each flavor.
• Consider subtle, abstract patterns that add texture without cluttering the design.
• Highlight the vodka soda’s refreshing quality through imagery that suggests coolness and crispness.